Our Services
Our analytics agency services follow a 4-step process designed to tell you which channels are working and which ones aren’t. Capture, Centralize, Visualize, and Optimize to boost ROI.
1) Capture the right data
Website tracking and tagging in GA4/Google Tag Manager
Website tracking audits
Ad pixel troubleshooting
Software setups
Data reconciliation
2) Centralize your data in one place
Data warehousing in Google BigQuery
Data source consolidation
SQL development
Reporting automation
Data storage
AI & Machine Learning
3) Visualize with dashboards
Custom-built dashboards
Interactive visualizations
Unified view of data sources
Ecommerce, marketing, SEO, and traffic insights in one place
Reporting to key stakeholders
4) Optimize your ad budget with MMM
Estimate ROI for online and offline channels
Budget optimization
Promo and campaign effectiveness
Region analysis
Lagged effects & saturation effects
Revenue forecasting
Capture the right data using Google Analytics 4 and Google Tag Manager
Feel like your current tracking setup is causing inaccurate user data?
We’ll clean up your Google Analytics 4 and Google Tag Manager accounts — configuring tags, triggers, and variables to your needs. If you don’t have GA4 or Google Tag Manager set-up already, we’d be happy to set that up for you.
Enhanced user Insights
Smarter decision-making
Improved ad Performance
Centralize your data data in one place with google bigquery
Is your data scattered across platforms like Amazon, Shopify, GA4, TikTok and Meta ads?
To make your life easier, we’ll bring all your data sources into a data warehouse, so that all your data can live together in the same place.
When your data lives together, it lets you more easily visualize data across different platforms, speeds up your dashboards, and can automate many of your processes that used to take hours of manual labor.
Faster, cross-platform dashboards
All your data in one place
AI & Machine Learning capabilities
Visualize your data with actionable dashboards in looker studio
Dashboards not leading to action?
We solve this by creating custom-built dashboards in Looker Studio that transform raw data into interactive, easy-to-understand visualizations.
Our dashboards provide a unified view of all your key data sources, including eCommerce, marketing, SEO, and traffic insights—all in one place. We also offer weekly or monthly reporting to keep stakeholders informed and drive smarter decision-making.
Automated reporting
Clear, interactive, and actionable insights
All-in-one analytics view
Optimize your ad budget and learn what channels drive rOI with Google Meridian MMM
Want to prevent wasteful ad spending?
We solve this by using Google Meridian, a free Marketing Mix Modeling (MMM) platform that helps brands accurately determine what drives ROI across paid, organic, and offline channels. Unlike traditional attribution tools, it can account for factors like seasonality, region, promotions, and lagged effects of ad spend, providing a more holistic view of marketing performance.
By using aggregated data instead of user-level data, Meridian optimizes budget allocation, forecasts revenue, and ensures a privacy-first approach to marketing measurement. This makes it a more robust alternative to traditional Multi-Touch Attribution tools, helping brands make data-driven decisions with confidence.
Accurate ROI measurement
Privacy-first analytics
Optimized budget allocation
FAQs
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At Baneth & Baker Analytics, we ensure that your data collection is precise and comprehensive, allowing you to make informed decisions about your digital marketing strategies. Our services include:
GA4 and Google Tag Manager Setup: Expert configuration to ensure all key interactions are tracked accurately.
Data Warehousing in BigQuery: Consolidating data across multiple platforms for a unified view.
Data Tracking and Accuracy Checks: Ensuring continuous data integrity and accuracy.
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Optimizing your website for user experience and performance is crucial for retaining visitors and driving conversions. Our optimization services include:
Website Speed and Performance Optimization: Ensuring your site loads quickly and efficiently.
Conversion Rate Optimization (CRO): Defining and monitoring conversion funnels with continuous testing and implementation of insights.
Search Engine Optimization (SEO): Implementing effective on-page and off-page SEO strategies, backed by thorough keyword research.
Competitor Analysis: Leveraging insights to inform and refine your website strategy.
Regular Website Audits: Identifying and resolving performance bottlenecks in your site’s code.
Our holistic approach ensures your website is user-friendly and primed for success.
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Effective marketing performance measurement is essential for driving actionable strategy. Our services include:
Multi-touch Attribution: Accurately tracking all ad touchpoints to understand the customer journey.
Marketing Mix Modeling: Optimizing marketing spend and adjusting strategies based on detailed analysis.
Reporting and Dashboards: Providing actionable insights through frequently updated dashboards.
Amazon Analytics: Measuring Amazon sales and product level data in Vendor/Seller Central.
Social Media and Influencer Analytics: Measuring ROI and effectiveness of social media accounts and influencer partnerships.
Email Marketing Analytics: Targeting and measuring email campaigns for optimal ROI.
We help you translate performance data into strategic actions that drive results.
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Staying ahead of the competition requires leveraging advanced tools and technologies. We offer:
Software Solutions and Consulting: Implementing and optimizing advanced marketing tools.
Machine Learning/AI: Utilizing predictive analytics and customer segmentation to enhance marketing strategies.
Retargeting Campaigns and Audience Segmentation: Personalizing marketing efforts for maximum impact.
Our expertise in advanced technologies ensures you get the best insights for informed decision-making.